Requirements for Position 

• Must have been an active volunteer with the Chapter for one year prior to the election date.
• Demonstrated ability to provide vision and motivate teams towards execution of NCPMI corporate objectives. 

• Values membership input and works to uphold excellent customer relations. 

• Ability to negotiate conflict and interpersonal dynamics to promote unity and realization of corporate objectives in support and alignment of the mission and objectives of the chapter per Article X, of the Chapter Bylaws. 

• Knowledge of Fundraising techniques
• Proficiency with, or Desire to Learn Digital Marketing Tools
• Understand Marketing Strategy, Tactics, Planning and Delivery
• Working knowledge of best practices in Marketing.

The Vice President shall be responsible for the chapter based marketing and public relations to increase awareness of both the chapter and the PMI brand within the NCPMI territory. The VP of Marketing will develop and execute an integrated marketing and public relations program to support member acquisition, member retention, event promotion, outreach activities, sponsorships and other related activities in alignment with the chapter’s strategic objectives.

The duties and responsibilities shall include, but not be limited to: 

• Comply with specifics for the role as written in an Article V, Section 8 of the Chapter Bylaws. 

• Develop and implement an integrated marketing and public relations program aligned with chapter strategic objectives.
• Create and execute annual marketing and public relations plan with detailed activity calendar including email, social media, advertising events, press releases, web updates etc.
• Use best practices in marketing and public relations to promote the chapter and its activities to members and community at large.
• Develop all communications vehicles including, but not limited to emails, web content, press releases, social media posts, promotional materials etc.
• Monitor, optimize and analyze all marketing and PR activities.
• Monitor and coordinate branded presentations to external stakeholders and other organizations.
• Create and distribute PR communications to local media outlets.
• Collaborate with local businesses and academic institutions, where appropriate to publicize the chapter.
• Maintain relationships with existing sponsors for continued revenue generation to fund chapter’s activities.