Communications CoP: Essentials of Online Content Strategy

This is a NCPMI Communication & Public Speaking CoP- NCPL Toastmasters Club Meeting.
The Meeting includes prepared speeches, table topics, networking, evaluations, jokes and multiple meeting operations roles.
5:30 pm -8:00 pm (5.30-6.00 Registration, Snack & Pre-meeting Networking)

Cisco Campus - Building 3, First Floor, The Vault Conference Room

Abstract

Success in communicating online requires an understanding of how content must be specifically designed for the web. Essentials of of Online Content Strategy shares fundamental principles of writing for and presenting content on the web. It is presented by professional web content strategist and active Toastmaster member. Data on how users consume online content is discussed. Through a case-based approach, design options are explored. We conclude by reviewing methods of measuring success and making insight-based improvements..

Learning Objectives

• Understand how online users consume content

• Know the fundamental shapes of content and their typical applications

• Understand how the shape of content can be as important as the message

• Know ways to measure success and make insight-based improvements

About the Speaker

Mark Schreiner is a communications and marketing professional with deep experience in the health care and higher education spaces. Before entering the world of corporate communications, he was a daily newspaper journalist specializing in investigative projects and state government news coverage for 15 years. Mark is an active member of Toastmasters International. He is a member of PRATTically Speaking and Blue Devil clubs, and has earned CC, CL and PM2 awards. He lives in Raleigh..

Please note the following:

1. This meeting is free for NCPMI & North Carolina Project Leaders Toastmasters (NCPL) members
2. Space is limited if you register and cannot attend, please update the Chairperson in order that your space can be allocated to members on the standby list. -This email address is being protected from spambots. You need JavaScript enabled to view it. .
3. Snack/Finger food will be provided
4. PDUs will be reported by NCPMI
5. PMPs are required to provide their PMI numbers in order that their PDUs can be reported
6. Please arrive on time in order that the meeting can start promptly
7. Please leave the facility in equal or better condition than you found it
8. The meeting will take place at Cisco in Building 3,  7025 Kit Creek Rd, Morrisville, NC 27560.  Click on Location for directions.  When you arrive, PLEASE LOOK FOR THE NCPMI & North Carolina Project Leaders Toastmasters signs.
9. There are other Toastmasters clubs meeting at Cisco. Please ensure that you attend the correct meeting- NCPMI Communication & Public Speaking CoP- NCPL Toastmasters Club Meeting