Events Calendar

Tuesday, May 28, 2019
5:30 pm

Communications CoP: Essentials of Online Content Strategy

Cisco Campus | Building 3, First Floor, The Vault Conference Room

This is a NCPMI Communication & Public Speaking CoP- NCPL Toastmasters Club Meeting.
The Meeting includes prepared speeches, table topics, networking, evaluations, jokes and multiple meeting operations roles.
5:30 pm -8:00 pm (5.30-6.00 Registration, Snack & Pre-meeting Networking)

Cisco Campus - Building 3, First Floor, The Vault Conference Room

Abstract

Success communicating online requires an understanding of how content must be specifically designed for the web. Essentials of of Online Content Strategy shares fundamental principles of writing for and presenting content on the web. It is presented by professional web content strategist and active Toastmaster member. Data on how users consume online content is discussed. Through a case-based approach, design options are explored. We conclude by reviewing methods of measuring success and making insight-based improvements..

Learning Objectives

  • Understand how online users consume content

  • Know the fundamental shapes of content and their typical applications

  • Understand how the shape of content can be as important as the message

  • Know ways to measure success and make insight-based improvements